Some time ago, a client came to us with a problem that we see all the time. Victor Manickam was an organization that works in the arena of providing knowledge and education to people from different walks of life. But their branding was too complicated and complex, and the stakeholders – be it internal or external, remembered the company as the program they were leading or participating in. This totally diluted the brand loyalty.
Their immediate problem was that they lacked proper brand architecture. What they needed was a new way of structuring their brand to bring their full range of services into focus, and at the same time, to simplify things for the end customer.