From Chaos to Clarity – Understanding how and why Brand Architecture matters!

From Chaos to Clarity - Understanding how and why Brand Architecture matters!

Some time ago, a client came to us with a problem that we see all the time. Victor Manickam was an organization that works in the arena of providing knowledge and education to people from different walks of life. But their branding was too complicated and complex, and the stakeholders – be it internal or external, remembered the company as the program they were leading or participating in. This totally diluted the brand loyalty.

Their immediate problem was that they lacked proper brand architecture. What they needed was a new way of structuring their brand to bring their full range of services into focus, and at the same time, to simplify things for the end customer.

5 Lead generation strategies for more qualified SEM leads!

5 Lead generation strategies for more qualified SEM leads!

When you search on Google for a specific service or product in an area, you have probably noticed a small green “Ad” label next to the topmost search results. This is known as a Paid or sponsored result. And this kind of marketing is called Search Engine Marketing (SEM), where companies pay for their ads to display in search engine results.

SEM is no rocket science. It is a self-serving model that anyone with a little common sense and understanding can do. But then why do some Companies seem to be using it more effectively than others?

So What’s So Unique About You?

So what’s so unique about you?

As an entrepreneur, you might have come across various branding terminologies – the primary being “branding” itself and “positioning statement.”

So to get this straight, branding creates positive user expectations of reward from your products or services. Positioning establishes a preference for your brand relative to competitive offerings based on the perception of a unique and important difference.

Great Packaging Can Do Amazing Things for Your Brand

Should I redesign my packaging or not? If this is the question that is bothering you well my friends I have got an answer for you. Hi, this is Vishaal Shah from Phi Creative Solutions , Instead of asking whether you should redesign your packaging the correct question you should be asking is that “Hey..Is my current packaging stopping the growth of my brand? Are the right kind of c onsumers picking up my brand or the product?Are the wrong kind of customers picking up my product or most importantly is the audience for whom the product that is this intended, Are they really consuming it? If the answer to the any of the question above is NO then you have to go for redesigning your packaging.

Why SMEs Need Branding


Often clients who approach us for the first time ask us, “Is there a secret behind successful brands?!” and we say yes! And the secret lies not just in how they brand themselves but also in “when” they started working on their branding. Because successful brands do not happen by chance. They are carefully developed over a period of time.

Should Startups invest in innovative packaging and branding?

I am Satyajit Hange the Co-founding farmer of Two Brothers Organic farms, so there are farms located south of Pune 150 Kms its a two hours drive from Pune. I first met Phi and I came in touch with Phi, I think 2 and half years back when we, me and Ajinkya were on farm when we quit our jobs and started the farming so we were in search of an agency that would do justice to the work that we were doing on the ground. So we were looking for somebody who will help us brand the farm, who would help us brand the products and take it to organised retail and markets in urban areas..