Why your Logo is not your Brand

When most people think of branding, the first thing that comes to mind is logo designing. However, a common mistake people make, especially when starting a new business, is confusing logo designing with branding. Both are different and are not interchangeable. It is widely misunderstood that logo is the single entity needed for branding. How can you differentiate between Logo and Branding? Well, here’s the hitchhiker’s guide to the branding galaxy!

Brand design criticism and how to handle it

Not all logo designs and redesigns are loved and widely accepted – especially when it’s a popular brand whose previous logo has been around for a while. There have been several epic logo failures in the past where people have hated, trolled and torn a logo redesign apart with criticism.

Let’s take a look at some such logos that created a storm in last few years but where brands held on to their belief in the logo.