When most people think of branding, the first thing that comes to mind is logo designing. However, a common mistake people make, especially when starting a new business, is confusing logo designing with branding. Both are different and are not interchangeable. It is widely misunderstood that logo is the single entity needed for branding. How can you differentiate between Logo and Branding? Well, here’s the hitchhiker’s guide to the branding galaxy!