Dip Foods

Brand Design / Brand Strategy

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The Company

DIP Foods specializes in creating baked food products using 100% natural ingredients.

With its proprietary baking process, DIP products have extremely low oil content without compromising on taste of traditional Indian snack food, thus making them a healthier bet.

The Challenge

Inspite of being in the business since 1997, the brand struggled to make its presence felt in the market, with larger and more renowned brands hogging the limelight. The biggest challenge was to create a strong identity for the brand in the midst of all the competition and ensure that its products gained wider acceptance.

Our Idea

We decided to give the brand a complete makeover to ensure mass appeal. We redesigned their logo and packaging to make them stand out and ensure that the revamped brand identity created an urge in people to try its snacks.

The Result

The ‘bite’ in the logo seemed to work, as new avenues opened up for the once obscure brand.

With more and more retail outlets opening their doors to them and export orders coming their way, DIP Foods had clearly arrived!

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