Iphex

Brand Design / Brand Engagement / Brand Promotion / Brand Strategy

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The Company

iPHEX is an exhibition that brings together the drugs, pharmaceutical and healthcare industry – all under one roof and is amongst the largest showcase of Indian pharmaceutical products and technologies to a global audience.

Co-located with PHARMA Pro&Pack Expo 2016, a show for pharmaceutical machinery manufacturers, iPHEX 2016 will offer the industry majors from India and all across the world a great platform to connect and do business.

The Challenge

Being a new entrant in the exhibition space, they wanted to come across as a significant platform for companies to participate and showcase their products to a global audience.

Our Idea

We took full charge of all their end-to-end branding and created their logo and all the collaterals related to the exhibition, such as their buyer’s directory, stationery, B2B business meeting cards, exhibitors directory, badges, event invite etc.

The Result

Pharma companies now associate iPHEX with a certain degree of credibility and consider it as an important platform to showcase their products.

The exhibition got off to a great start and received an encouraging response from the industry.

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