Krishnai Hospital originally started as a small speciality centre over a decade back in Mumbai. It has now grown to become a premium multi-speciality tertiary care hospital and is considered as a centre of medical excellence in Maharashtra.
The hospital started functioning in 1992 and was then known as M J Hospital. Initially it had 25 beds and only 10 doctors. It has grown over the times and evolved into a large multi-speciality hospital with one of the largest Intensive Care Units (ICUs), most advanced 2 modular operation theatres and 1 cath lab with more than 35 consultants and manpower of nearly 100. So, the challenge was to provide a well-executed re-branding strategy that could help the hospital not only attract patients from across the globe for specialized medical treatment, but also find the most skilled doctors for the job.