Mohite Group

Brand Design / Brand Strategy

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The Company

Mohite Group executes industrial, residential and commercial projects.

The Challenge

Earlier, Mohite Group as a brand had no identity in the market. Hence, it struggled to make a headway in the highly competitive construction space. We needed to start from scratch to create a strong brand for them that people could connect with.

Our Idea

Considering Mohite Group was on ground zero in terms of branding, we needed to start from the very basics to begin with. We decided to create Mohite Group as the flagship brand and create a separate identity for its infrastructure and realty businesses, and therefore, designed three separate logos for each of these. We also developed the websites for all three – Mohite Group, Mohite Infraprojects and Mohite Realty, with two separate landing pages for Mohite Infraprojects and Mohite Realty on the Mohite Group website itself, so people could visit the relevant site based on their requirement. It was important to create a separate identity for each business, so they could tap into the full potential of the market under each segment.

We then developed their corporate brochure, highlighting the offerings and USPs of the company, so people could easily understand the value they were offering.

Result

The branding effort paid off and Mohite managed to grab the attention of buyers.

After establishing a strong brand identity, it is now considered as a serious contender in the market, thus garnering more business.

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