PH Diagnostics is a reputed pathology clinic with 16 centers in India. It offers complete range of diagnostic services at its state of the art centers in Pune.
Its emphasis on quality and integrity has seen it scale new heights of growth since its inception in 2001. It is now setting up international operations as a part of its growth plans.
When entering the new markets of Middle East, the company wanted to position itself as an international diagnostic clinic with quality and innovation standards at par with its global counterparts. For this, it had to shed its existing image and go with a complete branding overhaul to ensure that its foray into international market aligned with the brand perception it portrayed.