Modern Heat Exchangers is a business that has been around for two decades and experience of manufacturing over 6000 heat exchangers.
They have a strong network of companies who vouch for their quality of work and service. In fact, such high are their engineering standards that the only growth option left for them was to go global!
It was critical that the company stood out in the cluttered heat exchanger market. The company therefore decided to change gears and shift focus from manufacturing stainless steel heat exchangers to exotic metal heat exchangers specialist.
However to give shape to this growth strategy, the company’s entire positioning needed to be revamped.