Purple Chariot

Brand Design / Brand Engagement / Brand Strategy

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The Company

Purple Chariot is an event management company that specializes in offering end-to-end bespoke wedding experiences for the elite.

The Challenge

When the brand was launched in 2013, it faced tough competition from other wedding event management companies that have been in the business for decades and already enjoy a strong goodwill in the market. The biggest challenge was to create a strong brand identity for Purple Chariot that would make the company stand out in the crowd and get noticed in spite of being a newbie in the field.

Our Idea

We decided to focus on creating a brand that would exude luxury and be associated for offering bespoke experiences to clients. Right from the website to the stationery to the creative work at the site and just about everything else, we ensured that the brand reflected exactly this.

The Result

In just about 3 years since its launch, Purple Chariot has emerged as a frontrunner in wedding event management industry in Mumbai. It not only counts the who’s who of Mumbai as its clientele but has also been ranked as the top 5 wedding planners in India by WeddingsOnline.in.

Recently, Purple Chariot was also nominated as a contender in the Luxury Event Service of India category as part of the Luxury Lifestyle Awards 2015.

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