Kilitch is a pharmaceutical company with 25 years’ experience. Its intense focus on quality at every step of its manufacturing process has helped it gain a strong reputation as one of India’s leading contract manufacturing company.
Its revolutionary energy booster formula Roivit was recently launched simultaneously in 3 countries – Malawi, Ivory Coast, and Mauritania. The product comes in a tablet form and dissolves in water to make an instant energy drink. The high quality and rigorous testing done around this energy booster make it suitable for all people – right from extreme sports athletes to office professional and housewife.
The India-based company wanted to create an impactful presence post launch in all 3 West African countries for Roivit. The challenge was to create a marketing campaign that is sensitive to the socio-economic demographics of the 3 nations, as well as, appeal to the local culture, traditions, and language, there.
It also needed to convey the message about the universal appeal of the energy booster and captivate the attention of the general public to this exciting new product. It needed the marketing campaign to provide results as outlined in the strategy document prior to the launch.