To establish Tapasya as brand to reckon with, it was critical that they moved from the product space to solution space. Also, in a cluttered market space, it was necessary to offer that one singular reason why someone would do business with Tapasya.
After series of sessions with the clients and understanding the perspective of Tapasya from their existing customers, their new positioning statement arrived –
“Designing Solutions Delivering Innovation”.
We also revamped their logo, website and product catalogue. The new catalogue brought to the fore the aspect of innovation that drove Tapasya’s operations and the cover page itself made its presence across different industry segments amply clear, thus eliminating a purely pharmaceutical association and giving it a wider reach.
We also did a corporate video shoot for Tapasya and did their online promotion to further reinforce their new brand identity.