Two Brothers

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The Company

Two Brothers Organic Farms, the company is into natural, organic and sustainable farming supplying organic farm produce to supermarkets across Maharashtra (and soon the rest of India).

They have been awarded the prestigious Ecocert (one of the world’s most respected international certifications for organic products) and FSSAI certifications. While they have only just begun, they have already created a niche in the ecosystem and are quickly gaining popularity for their unique farming methodologies.

The Challenge

The company needed to brand itself as a premium fresh farm produce supplier. With aggressive growth targets, it was critical that they brand their products right – from day one !

Our Idea

As a result of Phi’s 360-degree landscaping technique, the business was split into two different and unique brands:

  • Amorearth (providing 100% lab tested organic fresh fruits and vegetables from their own farms – for health conscious evolved consumers)
  • Freshura (specialising in sourcing farm-fresh produce directly from the farm to the supermarket, thereby providing value for money to consumers)

An exhaustive, distinct and fresh branding was created for both the consumer facing brands. The packaging for Amorearth was innovative and upscale with simplicity integrated so that the farm labour could easily pack it. Since Freshura was targeted at the masses, the packaging was restricted to easy sticker applications.

We also created their corporate logo, a product pitch deck, and the corporate website. The website was done in earthy tones showcasing nature’s beautiful and myriad colors. The images on the website bring forth a freshness that is mirrored in the products sold by them.

The Result

As a result of strategic brand designing, Two Brothers communication was more focussed and easy to understand, leading to both the brands being well received by supermarkets buyers. It’s only a matter of time when the brands shall be visible on the shelves of major supermarkets across India.

Even if we say so, Amorearth and Freshura are brands to watch out for !!!
Phi – Success. By design – India’s first choice for Emerging Business for strategic brand and branding communication activities.

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