Brand Strategy

Home / Brand Strategy

Brand Strategy

Brand Strategy

“That’s not we are really about. We used to do this but that’s not the only thing we do now”
“We are not able to charge a premium while our competition, despite being expensive get all the attention/business”
“We have to constantly struggle to sell ourselves to every prospect/ potential customer/client. It’s an uphill task!”

If you identify with the above scenario(s) then you have a brand that’s all over the place, or worse still, you don’t really have a brand.

One of the biggest misconceptions about brand strategy is that it’s a list of activities you do. Your brand strategy is not a to-do list. Neither is your brand your logo, your website, your brochure or your presentation

Brand strategy is all about:

  • identify the WHAT of your business
  • identify the WHY of your business
  • identifying and articulating your differentiation against the competition

A right brand strategy usually ends up being the fulcrum on which all marketing communication and collaterals are designed.

At Phi, the brand strategy is not a presentation/solution we give. It is something that emerges, after a set of actions (workshops and activities); collectively, bringing in a broader and 100 percent sign up to the outcome.

Related Projects

Chhoriya Realty

Brand Design, Brand Development, Brand Positioning, Brand Revamping, Brand Strategy, Website Development

You are just a click away to make your brand soar further