SME Branding & Brand Designing is a crucial component of the success. If so, then…
– Why is there no planned focus on branding at the start of the business?
– Why is entrepreneurship a journey of ups and downs?
– Why don’t entrepreneurs design their success at the very start?
In the video, Vishaal S Shah, Founder & CEO at Phi; attempts to answer the above mentioned questions, from the perspective of branding, based on his journey of 20 years and his experience of working on branding projects with 100’s of SME Entrepreneurs.
Transcript: The journey of an entrepreneur is filled with great excitement, from giddying highs to giddying lows so much so it should be termed as an adventure sport. Hold on just adventure. Because the term “sport” would require a competitor; and if you look at it the entrepreneur has got no competition except his or her own self.