Should I redesign my packaging or not? If this is the question that is bothering you well my friends I have got an answer for you. Hi, this is Vishaal Shah from Phi Creative Solutions , Instead of asking whether you should redesign your packaging the correct question you should be asking is that “Hey..Is my current packaging stopping the growth of my brand? Are the right kind of c onsumers picking up my brand or the product?Are the wrong kind of customers picking up my product or most importantly is the audience for whom the product that is this intended, Are they really consuming it? If the answer to the any of the question above is NO then you have to go for redesigning your packaging.