If you have been living in Mumbai, you are probably used to the traffic snarls which keeps Mumbai’s motorists fretting and delays their daily commute on the road. But now with the construction of various Metro Lines going on in a full swing and work in more corridors picking up the pace, the congestion is about to get worse.
Step out of office for a meeting anywhere in the city and it takes you endless hours through the slowly moving traffic and congestion to reach your destination. The recent Metro works have only added further to the traffic woes. A study conducted in 2018 has revealed how traffic jam in just four metro cities costs India a whopping Rs 1.5 lakh crore!
Some time ago, a client came to us with a problem that we see all the time. Victor Manickam was an organization that works in the arena of providing knowledge and education to people from different walks of life. But their branding was too complicated and complex, and the stakeholders – be it internal or external, remembered the company as the program they were leading or participating in. This totally diluted the brand loyalty.
Their immediate problem was that they lacked proper brand architecture. What they needed was a new way of structuring their brand to bring their full range of services into focus, and at the same time, to simplify things for the end customer.
When you search on Google for a specific service or product in an area, you have probably noticed a small green “Ad” label next to the topmost search results. This is known as a Paid or sponsored result. And this kind of marketing is called Search Engine Marketing (SEM), where companies pay for their ads to display in search engine results.
SEM is no rocket science. It is a self-serving model that anyone with a little common sense and understanding can do. But then why do some Companies seem to be using it more effectively than others?
As an entrepreneur, you might have come across various branding terminologies – the primary being “branding” itself and “positioning statement.”
So to get this straight, branding creates positive user expectations of reward from your products or services. Positioning establishes a preference for your brand relative to competitive offerings based on the perception of a unique and important difference.
Should I redesign my packaging or not? If this is the question that is bothering you well my friends I have got an answer for you. Hi, this is Vishaal Shah from Phi Creative Solutions , Instead of asking whether you should redesign your packaging the correct question you should be asking is that “Hey..Is my current packaging stopping the growth of my brand? Are the right kind of c onsumers picking up my brand or the product?Are the wrong kind of customers picking up my product or most importantly is the audience for whom the product that is this intended, Are they really consuming it? If the answer to the any of the question above is NO then you have to go for redesigning your packaging.
