Should I redesign my packaging or not? If this is the question that is bothering you well my friends I have got an answer for you. Hi, this is Vishaal Shah from Phi Creative Solutions , Instead of asking whether you should redesign your packaging the correct question you should be asking is that “Hey..Is my current packaging stopping the growth of my brand? Are the right kind of c onsumers picking up my brand or the product?Are the wrong kind of customers picking up my product or most importantly is the audience for whom the product that is this intended, Are they really consuming it? If the answer to the any of the question above is NO then you have to go for redesigning your packaging.
I am Satyajit Hange the Co-founding farmer of Two Brothers Organic farms, so there are farms located south of Pune 150 Kms its a two hours drive from Pune. I first met Phi and I came in touch with Phi, I think 2 and half years back when we, me and Ajinkya were on farm when we quit our jobs and started the farming so we were in search of an agency that would do justice to the work that we were doing on the ground. So we were looking for somebody who will help us brand the farm, who would help us brand the products and take it to organised retail and markets in urban areas..