Should Startups invest in innovative packaging and branding?

I am Satyajit Hange the Co-founding farmer of Two Brothers Organic farms, so there are farms located south of Pune 150 Kms its a two hours drive from Pune. I first met Phi and I came in touch with Phi, I think 2 and half years back when we, me and Ajinkya were on farm when we quit our jobs and started the farming so we were in search of an agency that would do justice to the work that we were doing on the ground. So we were looking for somebody who will help us brand the farm, who would help us brand the products and take it to organised retail and markets in urban areas..