The Victor Manickam Knowledge Group is in the arena of providing knowledge and education to people from different walks of life. They offer unique and innovative programs that have an everlasting impact on quality of life, education, career, business and professions.
This programs positively impact the quality of their life and areas of work/businesses that they are engaged in. They work on developing new models of education and create sustaining business models for our customers.
The branding was too complicated and complex and the stakeholders – be it internal or external, remembered the company as the program they were leading or participating in. This totally diluted the brand loyalty and it was a classic case of four blind men and the exploration of the elephant.