Sonia Fisheries

Brand Engagement / Brand Promotion / Environmental Graphics / Presentation

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The Company

Sonia Fisheries – Mumbai based second generation exporters of quality seafood.

The Challenge

Established in 1977, Sonia Fisheries has been exclusively exporting quality seafood not only to China, Vietnam, and Thailand but also to Europe and the Middle East. With markets becoming increasingly ‘glocal’, it became imperative for Sonia Fisheries to ensure that they have a great brand recall internationally. With a good number of years of business behind them, it was more critical than important.

Our Idea

Phi created their first online identity – i.e the landing page of their website. A simple image – beautifully capturing all their products – in all their freshness is displayed as the page opens up. The entire photo shoot was directed and shot by the Phi team, capturing the freshness of the food. This has directly converted into credibility and trust from the viewer, apart from being visually very appetising.

Phi also created their 4-page brochure that was made in 2 languages – English and Chinese – for an international exhibition. To create one in Chinese, it was imperative that the local dialect be married to internationally accepted standards to ensure overall appeal and clarity of the message. And the photographs used for the brochure were conceptualised and shot by the Phi team, capturing the very essence of seafood – ‘freshness’! The photographs of their actual products are succulently appetising and teasing to the visual senses. Bingo!

Phi created 7 specific exhibition posters for Sonia Fisheries, with each poster signifying one USP of the business – be it exclusivity, quality or freshness. Again, the photography was simple but starkly fresh.

The Result

Sonia Fisheries received tremendous response at the international exhibition and their business is slated to grow manifold as they are now a brand.

A good brand instills confidence and credibility, and Sonia Fisheries has taken the pole position rightly so.

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