Delight, a startup in the beauty and personal care accessories space, specialising in manufacturing hair brushes, combs and other related products for end consumer as well as Salons.
For any startup, the resources are always limited. You have to make optimal use and at the same time hit the ground running, irrespective of your competition. The challenge becomes all the more daunting when you are pitched against well entrenched national and international players.
But if you have a promising product and an experienced management team then that can lead from the front, then you know that you need to position it accordingly – resource crunch or not.
Every product carries its own brief content, describing its usage and benefits. Perfect for a professional and non-professional. Their products are being picked up by the end consumers and salons across General Trade, Large Format Retail trade and on online market places.