A local shoe shop based out of a satellite city of Mumbai, headed by a dynamic entrepreneur who sees the potential to make it big.
When you are a business that is amongst many – honestly trying to create a place for yourself in the milieu of many others, you know that apart from a good product, relevant branding can be a good differentiator for your business.
Fate shoes have been a second generation business and wanted to scale up by expanding their footprint across different suburbs across Mumbai and then subsequently Maharashtra. While they were enthusiastic with their intended growth, they also realised that they were a shop, maybe a business, but definitely not a brand yet. Their customers across the last decade would swear on their product quality and customer service, but the would be customers had no idea what to expect while dealing with them. This became a huge hurdle in their reverent intent to scaling up.