Waman Hari Pethe Sons

Brand Design / Brand Engagement / Brand Promotion / Brand Strategy / Brand Sustenance

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The Company

WHPS is a Mumbai based traditional jewellery brand, focused entirely on the Maharashtrian consumer.

The Challenge

With its regular clientele now moving towards the older age bracket, whose purchasing power was gradually declining, WHPS needed to tap the younger audience to keep the 107 year old company going and growing. With no brand ambassadors and only its exquisite designs and people’s trust in the brand to count on, it seemed an uphill task at first.

Its biggest challenge was jostling for space in the heavily cluttered jewellery market, where most national level competitors have celebrities like Aishwarya Rai Bachchan and Amitabh Bachchan as brand ambassadors while those at the regional level have Madhuri Dixit and Salman Khan as brand ambassadors.

Our Idea

Entrusted with the full responsibility of their social media strategy and execution, we created a single point agenda for this account – customer engagement. The content was everything to do with the Marathi culture, with the right product placement. Also, contests around popular festivals such as Ganesh Chaturthi ensured that the fans always had something to cheer about and connect with.

The Result

Not only has WHPS crossed the 2,00,000+ likes milestone on their FaceBook page, it now enjoys an engagement ratio of about 35%, which is the highest in the star-studded industry, with its closest competition trailing far behind at single digit percentage.

For the century-old brand, this translates into a fresh, young and engaged local user that is far likely to be an active customer over the next couple of decades.

Related Projects

What Client Say

Phi have been associated with us from Sept 2012 and in this period they have not only delivered on their promise of making our brand more visible but the entire team has been dedicatedly functioning hand in hand with us cooperating and supporting us on every smallest matter relevant in the digital space.
Marketing Manager

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