GMM Pfaudler is one of the leading engineered equipment supplier to oil and gas, fertilizer, pharmaceutical, and chemical industries globally. Since its inception in 1962 it has scaled numerous industry benchmarks of success with high performance manufacturing process. This USP continues to deliver immense value to its clients across the world even today.
With more than five decades of experience under its belt, the company wanted to rejuvenate its corporate branding to be in sync with today’s times. The challenge for the re-branding campaign was to maintain intact the integrity and trust it had built over the years, while still radiating a sense of evolution to align to the needs of the modern world of today. This mandate of keeping the old world charm and amalgamate it with modern branding proposition was one of the biggest challenges Phi Creative faced.