Modern Heat Exchangers

Brand Design / Brand Strategy

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The Company

Modern Heat Exchangers is a business that has been around for two decades and experience of manufacturing over 6000 heat exchangers.

They have a strong network of companies who vouch for their quality of work and service. In fact, such high are their engineering standards that the only growth option left for them was to go global!

The Challenge

It was critical that the company stood out in the cluttered heat exchanger market. The company therefore decided to change gears and shift focus from manufacturing stainless steel heat exchangers to exotic metal heat exchangers specialist.

However to give shape to this growth strategy, the company’s entire positioning needed to be revamped.

Our Idea

Recognizing the need to create a whole new brand identity for Modern Heat Exchangers that would cater to a global audience, we suggested a complete rebranding and a new positioning statement.

We understood their requirement to not only have a global audience, but also a vision that matched it. That meant revamping their logo, website and brochure, to give it a truly international appeal, crisply and clearly stating what the company stood for and what it aimed to achieve over the next few years.

The Result

With a strict positioning of Modern being ahead of its game in exotic metals, it gave them that extra edge to win their audience’s trust and dependability.

The new brand was launched in ACHEMA 2015 – an international exhibition platform for their industry. To say that it was well-received would be an understatement!

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