TESSOL is a globally recognized venture, offering next-generation storage and logistics solutions across the temperature-controlled supply chain based on proprietary clean energy technologies developed over the last half a decade.
The last-mile distribution of temperature-sensitive products is a huge challenge in India and other developing economies because of the lack of reliable options and the high cost incurred on cold chain transport. TESSOL aims to address this problem by making last-mile cold chain accessible and viable for all.
TESSOL started off as a project company offering customized Thermal Energy Solutions to companies for their cold chain requirements. Over the years, it moved out from the projects space and created a suite of products which could be adapted to different industries for their varied cold chain logistics requirement.
With products that could be fit across different industries for different applications and different purposes, the challenge was to ensure that the marketing communication was relevant for all. For example, the cold chain logistic requirement of a dairy company is very different from the requirement of a pharmaceutical company.
It was this dual communication challenge, viz a) change from a projects company to a solution company b) communication collateral for the cross-industry audience; that needed to be addressed,