Considering Mohite Group was on ground zero in terms of branding, we needed to start from the very basics to begin with. We decided to create Mohite Group as the flagship brand and create a separate identity for its infrastructure and realty businesses, and therefore, designed three separate logos for each of these. We also developed the websites for all three – Mohite Group, Mohite Infraprojects and Mohite Realty, with two separate landing pages for Mohite Infraprojects and Mohite Realty on the Mohite Group website itself, so people could visit the relevant site based on their requirement. It was important to create a separate identity for each business, so they could tap into the full potential of the market under each segment.
We then developed their corporate brochure, highlighting the offerings and USPs of the company, so people could easily understand the value they were offering.