SP Infra
Brand Design / Brand Strategy / Brand Sustenance
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The Company
Part of the 150 year old iconic Shapoorji Pallonji (SP) Group, SP Infra was established in 1997 with focus on four major verticals: Power, Ports & Terminals, Transportation and Natural Resources.
Our Idea
To tackle the above specific issue, Phi introduced the SP Infra team to the concept of using an emerging online platform for presentations – Prezi. Stepping away from the conventional PPT’s, Phi not only conceptualised the entire presentation on Prezi, but also created and executed the presentation in a unique way. The newly crafted presentation has a clear flow that creates a ‘wow’ effect with animations, strategic pauses and an interesting background score. It is interactive and engaging, that further adds to its impact.
The Result
The Prezi-based pitch of the company now became standardised. As the repeated to and fro of emails with heavy ppt’s in multiple versions went to nil.
The Admin of the deck would simply update it at their end, and everyone would get access to the latest version.
