I am Satyajit Hange the Co-founding farmer of Two Brothers Organic farms, so there are farms located south of Pune 150 Kms its a two hours drive from Pune. I first met Phi and I came in touch with Phi, I think 2 and half years back when we, me and Ajinkya were on farm when we quit our jobs and started the farming so we were in search of an agency that would do justice to the work that we were doing on the ground. So we were looking for somebody who will help us brand the farm, who would help us brand the products and take it to organised retail and markets in urban areas..
So I met Phi two and half years back we sat and discussed the requirement in detail. It was a series of discussions so I thought that in one discussion here things would not kind of be finalised but I was very impressed by the way they went into the detail of what we are doing and came up with suggestions which was completely unexpected in their scope of work, So they took it to them to make sure that the branding that they did you know came up from the roots and made justice to the work you are doing. So they helped us brand our farm Two Brothers Organic farms and then they also helped us brand the products that we take to the market on the other brand. Amorearth and Freshura were the brands that Phi helped us bringing to reality from the name to the design to the packaging later on for the products. In all the aspects Phi was there with us throughout. So the branding was done, the branding was implemented we got our products in the market and the feedback that we had being a small farmer being a small farming startup we were competing against the best in the industry. So our brands were present across all the organised retail chains like Reliance, Star Bazaar, Dorabjis, HyperMarket and all but the feedback that we got from customers, from the mall regarding the branding, regarding the entire design, the aesthetics of the branding and the packaging was fabulous. So I would give them I mean a lot of credit for what the impression was created in the market.
Second we have our own online shop, we sell in the farmers markets and increasingly people have being noticing the brand and commenting the aesthetic and the design appeals of the branding packaging, Phi also helped us do the entire website the online presence that we have right now and eager to see that even this was done fabulous we were very satisfied with the work they did. I liked the aspect that apart from being a professional design and a creative house they are also very personal so they know our requirements in depth. There are many things that we don’t tell them we just give them the broad outline and they know what are our target segment audiences what our principles, our ethics are and accordingly they will combine both and come up with a solution that is everytime fantastic. So we have done close to 50 product designs with them ongoing design work like pamphlets and creatives for social media and websites is ongoing. But across the work, there was never been a case where we were not impressed. They have always made us have that WOW factor. It’s not a case where it was 8/10 or 9/10 all the designs were always 10/10. So I like the fact that apart from being professional they also know our needs and they have a very good personal Rapport with us. And additionally the relationship is very strong with them. They had their entire team come up to our farm to experience the work we do and to stay over to the farm. So that’s the kind of engagement that they normally have with the customer. So, all in all, I would say we are very satisfied, we are very happy. Recently just this month VOGUE Magazine in India rated us as amongst the best organic farms, one of the major aspects when I spoke to the editor of VOGUE was that your design, Your product quality is good but your design, your aesthetics also are excellent, they are World Class so I would give them credit for that too. That’s it. Thank You.
